There is a local car club that organizes the show/cruise at the applebees on harlem every friday. And therefore I am certain they would also like to make sure people arrive and leave the facility at a reasonable rate of speed/sound so as not to disrupt the neighborhood and interfere with the local law enforcement as they are known to be on hand at the location. I'm sure this reasonable request is to ensure this fine establishment continue to allow use of the premises.
Unlike SOOOOOOO many areas before that have been shut down for noise, recklessness, and other reasons.