turbofish38
Le Pétomane
- Joined
- Dec 3, 2002
- Messages
- 6,160
Business - newsjournalonline.com
'Cruise' organizers dream of another popular car show
By VALERIE WHITNEY
Business Writer
DAYTONA BEACH -- Look out: A new special event designed to attract thousands of classic cars is heading this way next fall.
The Halifax Area Advertising Authority, during its regular monthly meeting Tuesday, approved spending $34,274 to promote the "Daytona Beach Dream Cruise," slated Oct. 24-26, 2008. The three-day event is modeled after an annual event in Michigan that highlights the auto culture and heritage in Detroit.
Rick D'Louhy, event director, said officials expect at least 800 autos and more than 3,000 spectators here the first year. A highlight of the event will be cruising Atlantic Avenue, from Granada Boulevard to Dunlawton Avenue, between 9 a.m. and midnight Saturday. Plans also call for other activities on the mainland, including a car show for participants at Daytona International Speedway, D'Louhy said.
By its 10th year, the authority hopes to attract more than 3,500 autos and more than 150,000 spectators, D'Louhy said. "Our intent is to grow this into a larger event."
When asked how this event stacks up against the cruising that takes place during Black College Reunion, D'Louhy noted the "age and maturity" of the drivers expected here next fall. "They don't play loud music and they don't drive at a fast rate," he said.
Daytona Beach Dream Cruise will take place the week after Biketoberfest, which pleased board members. Attendance at this year's fall motorcycle event was flat this year and the average daily rate also declined. Evelyn Fine, whose firm provides marketing research for the tourism panel, blamed the decline in rates on human nature.
"I think a lot of people panicked," Fine said, referring to area hoteliers. "People were running scared and they lowered their rates when they didn't need to."
Hotelier Gary Brown said there wasn't the demand for rooms during Biketoberfest as in past years.
Sharon Mock, president of the Daytona Beach Convention and Visitors Bureau, told the board other events were taken into consideration, such as the Turkey Run Car Show in November. "We met with the promoters of the Turkey Run and they don't see a problem," Mock said.
The board also got its first look at print ads and television spots produced by Doe Anderson as part of the new $2.6 million advertising campaign utilizing the new tagline, "Way More than a Beach." The Kentucky-based firm is the advertising agency of record for the convention and visitors bureau, the marketing arm of the authority.
While members seemed pleased overall, board member Gary Libby said he was concerned the images didn't show seniors. While the ad campaign addresses a lot of things, Libby said, he felt it was "light in diversity."
valerie.whitney@news-jrnl.com
'Cruise' organizers dream of another popular car show
By VALERIE WHITNEY
Business Writer
DAYTONA BEACH -- Look out: A new special event designed to attract thousands of classic cars is heading this way next fall.
The Halifax Area Advertising Authority, during its regular monthly meeting Tuesday, approved spending $34,274 to promote the "Daytona Beach Dream Cruise," slated Oct. 24-26, 2008. The three-day event is modeled after an annual event in Michigan that highlights the auto culture and heritage in Detroit.
Rick D'Louhy, event director, said officials expect at least 800 autos and more than 3,000 spectators here the first year. A highlight of the event will be cruising Atlantic Avenue, from Granada Boulevard to Dunlawton Avenue, between 9 a.m. and midnight Saturday. Plans also call for other activities on the mainland, including a car show for participants at Daytona International Speedway, D'Louhy said.
By its 10th year, the authority hopes to attract more than 3,500 autos and more than 150,000 spectators, D'Louhy said. "Our intent is to grow this into a larger event."
When asked how this event stacks up against the cruising that takes place during Black College Reunion, D'Louhy noted the "age and maturity" of the drivers expected here next fall. "They don't play loud music and they don't drive at a fast rate," he said.
Daytona Beach Dream Cruise will take place the week after Biketoberfest, which pleased board members. Attendance at this year's fall motorcycle event was flat this year and the average daily rate also declined. Evelyn Fine, whose firm provides marketing research for the tourism panel, blamed the decline in rates on human nature.
"I think a lot of people panicked," Fine said, referring to area hoteliers. "People were running scared and they lowered their rates when they didn't need to."
Hotelier Gary Brown said there wasn't the demand for rooms during Biketoberfest as in past years.
Sharon Mock, president of the Daytona Beach Convention and Visitors Bureau, told the board other events were taken into consideration, such as the Turkey Run Car Show in November. "We met with the promoters of the Turkey Run and they don't see a problem," Mock said.
The board also got its first look at print ads and television spots produced by Doe Anderson as part of the new $2.6 million advertising campaign utilizing the new tagline, "Way More than a Beach." The Kentucky-based firm is the advertising agency of record for the convention and visitors bureau, the marketing arm of the authority.
While members seemed pleased overall, board member Gary Libby said he was concerned the images didn't show seniors. While the ad campaign addresses a lot of things, Libby said, he felt it was "light in diversity."
valerie.whitney@news-jrnl.com
