My dad just got one a few days ago and is in love with it! I haven't had a chance to go road test it myself yet though.
He really had to shop around and ended up going to a smaller dealer to even get it in 2wd without all the nonsense packages they like to throw on em to drive cost and profit up. If I recall correctly, he said he got out the door in his second favorite color 4dr for under 30K. AND they gave him what he wanted on his Jag in trade, which is always a consideration with the damn Ford dealers.
Don't know how it will prove out over time, but I am sure of one thing, it'll likely be me who finds out 10yrs from now!
As far as I figure, Ford knows their bread is buttered with that truck. They give it nothing that won't satisfy. I've had dozen's of their older trucks and literally beaten them to death. For what I expected of them, they've always provided a good platform that outlasted GM or Dodge trucks given similar circumstances. They sold me on their product long before I ever cared about brand loyalty.
FWIW at this time I have a variety of them for different uses.
1976 F-250 SuperCab 2wd 390 granny 4spd, and a spare one, currently w/302 auto (FS!)
1987 F-150 XLT 4x4, 5.0, 3sp OD
1989 F-350 Lariat CrewCab dually 2wd, 460 auto
1996 Bronco Eddie Bauer 5.8L auto and auto hubs
Every one of them has over 150K on the clock, and half are over 200K! now!!! And the only one not pulling it's weight around here is the spare 76!