On the floorpan, under the carpet between the seat studs and door sill. Just don't let the seat bracket pinch the wire, it will create a short. You will have to remove the sill plates, kick panels, rear door opening trim and lower rear seat to get access to the floor pan. Nothing hard, only takes a phillips head screw driver to remove and put back. I never go through the passenger side. If you start pulling large amounts of current (50 + amps) through your power wire, the inductance created can mess with the ECM if the wire runs close to it. HTH
John