A little is normal on th ein & out. The up & down should be pretty tight. The main thing is that the fins are not rubbing the housing when you rotate the fins with a little pressure in diff directions.
Remember that when oil pressure gets to the bushings when the engine is running it will tighten up quite a bit. And most of the time you will have seal problems before the bushings go all the way out unless it is just the in & out & it gets enough slack to hit the fins to the housing. Pull on the shaft and rotate at the same time, then push on it and rotate, if no housing scraping I would guess it is OK.
Jess