As owning a custom audio video installation company we install tons of tvs, all brands and the one statement that I hear the most is that " it looks almost as good as the Samsung". Tv's are so well made now that it really boils down to what size fits the wants and Internet features. Men tend to upsize and women tend to downsize. We put a 65 above a fireplace and the lady of the house walked in, squashed his glory and off the wall it came. It went into a bonus room on a stand. She said that it overshadowed the features of the mantle and fireplace. The big electronic stores can't match the prices on the Internet, that has driven the prices down a lot. Free shipping and no taxes.