I can't believe I listened to the whole thing......http://www.thisamericanlife.org/radio-archives/episode/513/129-cars?act=0#play
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SignUp Now!I thought that was common knowledge. I also have found the end of Jan and Feb are particularly good as they haven't sold anything so they get excited to do the deal.I guess the moral of the story is shop for a car on the last day of the month!
Did you guys hear the part where dealerships only have a 3% net profit ? Seems hard to believe but I guess that's why they need sell a large volume of cars or push the dealer add on's.
I just came from the Nissan dealer checking price on rear axles for my 1982 280ZX. They want $900 for the pair. Service guy spent 10 minutes trying to explain why Nissan parts are worth the money. I told him I already bought the P/S axle for $75 from Oreillys and I can order the d/s for $100 from an ebay site. I had the axle with me and I would show it to him so he can tell me why it is inferior. He didn't want to look at it, saying the joint is covered by the boot so he wouldn't be able to tell anything.They make their real money back in the service bays!
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Most dealerships would fail if it wasn't for used car sales. Many fail even with them.Don't forget they make money on used cars as well.
The key is getting a bank to work with you. If people can get approved there are endless sales. The general public doesn't have shit for money. Average American family savings acct is $3800. People don't have any money. They rely on their credit of which a lot of them have shitty credit to buy everything. Cars under $5000 are way over priced because of it. The lower savings brackets also have the lower credit scores. Get them to put down $3000 on a $6000 car and pay 20-25% interest and they will do it. It's a win for the car lot and the bank. I'm amazed at the amount of $$$$ the average American throws away in interest on crap they may never own. Seems they like to buy a lot of cheap wal mart crap too.There is excellent money to be made in the "buy here, pay here" rock lot scheme. Granted, you're not dealing with the highest level of clientele, but after a short period of time, you can hire somebody to do that stuff. Military towns are full of them and many make a mint. People talk smack about these places, but if they did no business they wouldn't exist. Sure wish I owned a few of those lots...
Regards,
John
The key is getting a bank to work with you. If people can get approved there are endless sales. The general public doesn't have shit for money. Average American family savings acct is $3800. People don't have any money. They rely on their credit of which a lot of them have shitty credit to buy everything. Cars under $5000 are way over priced because of it. The lower savings brackets also have the lower credit scores. Get them to put down $3000 on a $6000 car and pay 20-25% interest and they will do it. It's a win for the car lot and the bank. I'm amazed at the amount of $$$$ the average American throws away in interest on crap they may never own. Seems they like to buy a lot of cheap wal mart crap too.
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