Commercial

[Jerryl]

The description send to me is listed below.
My appologies if this is a duplicate of an older post but I thought it would be interesting to see.

------------------------------------


There are no computer graphics or digital tricks in the film. Everything you see happened in real time.

The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day.

The film cost six million dollars and took three months to complete, including a full engineering of the sequence.

When the ad was pitched to senior executives, they signed off on it immediately without any hesitation, including the costs.

There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp,
and complete Honda Accord) is parts from those two cars.
http://www.imediaconnection.com/content/cs/honda/051303/honda_ad.swf

 

[potbelly]

that was one of the sickest commercials i have ever seen. but, i question the tires going up the ramp, looked a little fake.

 

[esinger]

Really cool ad. I was thinking about the tires going up the ramp myself as being a little unrealistic, however you could probably do that with weights on the inside top of the tires. That way when they tipped to one side they'd move up the ramp. What do you think?

 

[INEEDAGN]

I read about this commercial a while back. They said they weighted the tires. AND if you notice when the muffler is rolling down the middle of the floor you will see the floor board seams change. The studio wasn't long enough so they split it in two sections and seamed it together.