colder or hotter refers to the internal design of the spark plug's center insulator, and how that design affects heat transfer from the insulator to the threads and then to the cylinder head. Basically a colder plug has more area for heat to transfer through at the bottom of the insulator to the threads, so its temp stays lower. The lower the number, the hotter the plug. It is always said to run as cold of a plug as you can (to stave off detonation) with out fouling it. If the tip of the insulator is too hot, you will get detonation. So your heat range will vary depending on what you are doing, i.e. racing vs. street driving. Probably wouldn't hurt to run a 42 or 43 as a starting point.