All of the stacked plate coolers are built by LONG corporation and put into fancy boxes that have B&M,Earls and other logos on them etc. Long is owned by the DANA Corperation and is the biggest oil & trans cooler manufactuer in the world. All of the big three have used long brand coolers as OEM for at least the past 15 years. The tube & fin style coolers are no longer used except in cheap jobber set-ups. Here is a link to the long brand brochure:
http://www.transtar1.com/dbImage.asp?ID=597
Pick out the one that has the highest GVW & BTU rating and you can't go wrong. Call some of your local transmission shops to find out which ones carry long brand coolers and you will find a much better deal on the same coolers marketed under different fancy names. I kept buying B&M coolers for premium prices untill I noticed that all of them had a tiny "LONG" brand logo stamped onto them.....did some research and have been saving my money buy buying directly from the source.:biggrin: