FORD is gonna put the HIT on MERCURY

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Yep, first you cut the advertising budget to next to nothing, then when sales drop - you drop the line.
 
....because who wants a re-badged Ford? Or a Ford in general?!?!

Lets see what Mercury has to offer that would make me wanna put it on my list....
Cougar? Nope
Mustang based Lynx? Nope
Thunderbird based Cougar? Nope
Re-badged Ford econoboxes? Check
Re-badged Ford boring SUVs? Check
Old folks car? Check

Yup it seems if Ford dropped Mercury, nothing of value would be lost.
 
R.I.P. I will miss them all as they are US marques, but especially Olds and Pontiac.:frown:
 

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R.I.P. I will miss them all as they are US marques, but especially Olds and Pontiac.:frown:

that pic left off a few hundred American car companies that have come and gone over the last century or so. there was a time when it seemed like every town with more than 5000 people had a car company..
in my lifetime i remember AMC going away.
 
I remember when I was in high school a kid had a '73 Cougar XR7, white with black interior...I wanted that car so bad and one day he said he'd sell it to me. I got the money together and called him up to find out that he had gone out partying and got seriously doped up, wrapped the car around a phone pole.
 
Looks much better here!:tongue:
 

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it's not happening yet

To: All Ford and Lincoln Mercury Dealers
Subject: Mercury Brand Media Speculation

Many of you are aware that several media outlets on Thursday published stories speculating on the future of the Mercury brand. Understandably, this has caused some confusion and frustration within the dealer network, and we have received phone calls and e-mails requesting answers.

As we reinforced in the media, like any good business, we always are assessing our business portfolio and product plans. However, we have nothing new to announce at this time.

Our commitment is to maintain a collaborative relationship with our dealer partners. As remains our practice, we will not announce major business decisions without first communicating with you. If you have questions about the business, please continue to reach out to your Regional Sales Manager.

In addition, the Direct Impact (DI) public relations agency that we established a few years ago to help the entire dealer network with local media engagement and community outreach is available. If you receive local media inquiries or simply need communications support now or at any time, please take advantage of Direct Impact's experience and expertise.

This will help ensure a consistent message and accurate reporting of the situation and help all of us reassure current Mercury customers of our continued commitment to them.

As always, our pledge is to continue working with you and to keep the lines of communication open on all matters that affect our collective business.

Thank you for your continued support and business.

Regards,

Kenneth M. Czubay
Vice President, U.S. Marketing, Sales and Service
Ford Motor Company
 
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