...a very good question. As somebody who studied internal combustion engines a lot in college many years ago (yes, I'm one of "those guys"), I'll try to give the answer to the original question. I'll try to keep this from becoming too much of a scientific paper.
There are primarily two reasons why the guys who run small engines with 4-valve heads generally run lower timing than we do...
1. Their spark plug is located in the center of the cylinder. All other factors being equal, it will take less time for the flame to travel across the cylinder when the spark plug is in the center of the cylinder (the case for most small four-valve engines) than when the spark plug is located on one side of the cylinder (like our Buick engines). The flame front only has to travel half as far after the spark plug ignites it.
2. Most four valve engines introduce a lot of air and fuel tumbling into the air that is flowing into the cylinder. That air is still tumbling around even after the piston comes back up towards TDC and the spark plug fires. The more vigorously the air is tumbling (and/or swirling) at the point of ignition, the better mixed the air and fuel will be, the more rapid the combustion will be, and the air and fuel will burn more quickly. You can do some research on the internet to learn more about "tumble" and "swirl" in engines. Generally speaking, newer engines are designed to introduce more tumble and swirl into the air charge as it enters the cylinder than older engines like ours. More tumble and swirl = more rapid combustion = less spark timing needed to get best torque. Ever wonder why newer, naturally aspirated engines make more torque and power per cubic inch than older engines? More attention to tumble and swirl are part of the reason why.
One other possible factor is simply that they are getting more cylinder filling than we are - they run more boost, and their engines breathe better than ours. So, on each intake stroke, they are cramming more air and fuel into the cylinder than we are. All other factors being equal, the more dense the air mixture is in the cylinder, the more rapid the combustion, and the less timing you need to reach best torque. Ever wonder why you need a lot less timing at WOT than you do at part throttle? The increase in the speed of combustion as the amount of air filling the cylinder increases is the primary reason.
We did some studies back in the day, and we found something very interesting about gasoline engines. An engine will make the best torque (i.e. produce the most "oomph" on the piston) when the peak cylinder pressure occurs at about 17 degrees after top dead center. This was proven over a wide range of gasoline engines, and it's a testament to the fact that the geometry of most gasoline engines (bore to stroke ratios, bore to rod length ratios, etc.) are actually pretty similar. Whatever spark timing results in combustion that produces peak cylinder pressure at about 17 degrees after TDC will result in best torque, assuming you can run that spark timing without knock. Strange, but true. Note: I'm typing 17 degrees from memory, because I don't have my old college books handy, but I'm pretty sure I remember that number correctly.
Hopefully this helps answer the original question.