AGREE !! With the great power of our captive market, comes great responsibility! (taken from Spider Man yet applicable)
As any vendor gets too comfortable with their market the chance they may become complacent increases. A reminder of how the concerned & truly dedicated to the product & industry will serve their market as they grow!!
I agree with you, but it's a two way street. the consumer is complacent and lazy by not doing their homework before giving their hard earned money over to a perfect stranger.
I'm old school and hate how things have become. Back in the day you either had someone walk into your brick and mortar or they had to answer the phone to make a sale.
Now people just throw up a website and wait for the money to come to them. Hell they don't even have to stock anything in some cases and just ship their sales direct from the supplier to the customer and take a cut.
Sure they get more exposure in most cases than traditional ways, but the computer age is a big disadvantage in some instances because now you have some faceless voiceless person just trying to make a sale and avoid the customer all together.
With the greater reach of potential customers through the internet it also provides a greater target audience while at the same time keeping the majority who don't research before they buy in the dark as to the true way they conduct buisness, thus insuring that they can continue on for as long as they choose.
I'm not trying to say the net is all bad as it's also become a great asset. When you find a great company like summitt for example, which does what I described above [ship from supplier if they don't stock it].
I use them because whenever I place an order it's here in two days and if I ever have a problem I can call them [only happened twice in ten years] and get a RMA and refund without having to jump through hoops of fire.
If there is a wait [back order] on a part with companies like summitt you will know before you purchase not weeks or months later after they took your money and if you can some how get a hold of them.
I don't want to hear the BS that summitt can do this because they are big. They got BIG because of the way they do buisness.
Great customer service and communication with competitive prices will make a buisness successful every time.