The other popular alternative, of course, is "diesel" oils, but IMHO the commonly available diesel oils are too viscous -- hard to find anything but 15W40.
I'd rather be running a 0W30, 5W30, or 10W30 in my street cars, to ensure rapid lubrication during cold startup.
Shell Rotella T and Chevron Delo 400 are supposed to be available in 10W30, but I've never found it anywhere locally, including a couple of big-rig truck stores I've checked.
Chevron also makes a Chevron Delo 400 Synthetic 0W30 that appears very good on spec sheet, but again I've not been able to find it locally.
In time, the diesel oils may also go to low Zinc formula.